Introducing Lori Winschel: Guard Closet’s New Brand Manager & Marching Arts Consultant
At Guard Closet, we partner with marching arts programs on every detail—uniforms,props, spirit wear, and performance-day execution. That’s why we’re thrilled to welcome Lori Winschel as our newest Brand Manager & Marching Arts Consultant. Lori’s hands-on experience and full-service approach ensure your show concept comes to life from Band Camp to the final performance.
Check out her intro video
🎖️ Lori’s Marching Arts Credentials
- DCI & WGI Performer & Instructor: Over a decade leading color guard and winter-guard ensembles in competition and instruction roles.
- Program Developer: Coached directors, students, and booster teams on choreography flow, equipment logistics, and on-floor efficiency.
- Entrepreneur & Merch Expert: Founder of Starting Line Design Co., creating high-quality spirit wear, branded merch, and gift bundles that resonate with fans.
🌟 Comprehensive Show Services
-
Season Kickoff & Theme Planning
Collaborative strategy sessions to define your show’s theme, visual identity, and budget—spanning uniforms, props, flags, and accessories. -
Creative Design Support
Mood boards, mock-ups, and artwork refinements for logos, color palettes, and layouts—then coordination with our Design Closet or trusted external vendors. -
Vendor Network Sourcing
Access to Guard Closet’s curated roster of vendors—Uniform & flag manufacturers, accessories, drill designers, and more—for competitive quotes and reliable lead times. -
Merchandise & Spirit-Wear Management
Launch seasonal spirit-wear collections and gift bundles tailored to your program—perfect for team stores, end-of-season wrap-ups, or parent gifts. -
On-Going Account Management
Lori manages orders, timelines, and supplier communication all season—providing mid-season updates and refresh suggestions as needed.
🤝 Work Directly with Lori
- Email: lori@guardcloset.com
- Watch Lori’s Full Introduction on YouTube: Watch on YouTube
🔗 Featured Vendor Partners
- Cousins Formal Wear
- Dinkles
- Director’s Showcase / DSI
- Drillmasters
- Field & Floor FX
- Showday Designs
- Styleplus
- Capezio
- CorpsDesign.com
- Augusta Sportswear
Tags: marching band consultant, colorguard gear sourcing, show design services, performance apparel, Guard Closet Brand Manager